Social Media Campaign "Month for yourself"

Campaign objective:
The initiative seeks to inspire women to prioritize self-care, highlighting that true beauty originates from nurturing oneself and embracing rest. The campaign aspires to forge an emotional bond between Uoga Uoga's natural products and the concepts of inner harmony and self-acceptance.

Target demographic:
Women between the ages of 20 and 40 who prioritize naturalness, distinctive style, and authenticity. They are active social media users, engaged in beauty rituals, conscious living, and visually captivating content.

Challenge:
Contemporary women navigate a rapid lifestyle, frequently prioritizing the needs of others while neglecting their own well-being. The objective is to subtly remind them that true beauty encompasses self-care and relaxation, rather than solely the pursuit of perfection.

Innovative concept:
"A Month for Yourself" is a poignant campaign centered on small rituals that rejuvenate peace and self-assurance.
Visually, it distinguishes itself through contrasting colors (vibrant pink and yellow) that capture attention on social media, while embodying the playfulness and modernity of the Uoga Uoga brand.