Black Friday Social Media Campaign

Campaign objective:
Enhance e-store sales during the Black Friday period by highlighting distinct discounts and preserving brand recognition.

Target demographic:
Consumers aged 25 to 55 seeking discounts on electronics, appliances, or household items. These individuals are pragmatic shoppers who prioritize swift information and trustworthy promotions.

Challenge:
During Black Friday, the advertising landscape becomes saturated; therefore, the primary objective was to develop a visually striking, clear, and professional campaign that would immediately capture attention.

Innovative concept:
The campaign relies on striking visual contrast and a well-defined hierarchy of information.
The black backdrop, vibrant green accents, and white text project a contemporary, technological aesthetic.
The image featuring a household appliance (iron) represents "genuine products at a genuine discount."