Brand Identity

About the client:
A brand whose name signifies "divine." It provides home fragrances, candles, essential oils, and wellness products. The brand is founded on principles of naturalness, ecology, and the pursuit of harmony.

Challenge:
DIVAIN began by producing natural, non-toxic candles. The primary objective was to establish a brand whose products:
would enhance the well-being of consumers,
be kind to the planet,
clearly communicate a conscientious approach to ingredients and production.

Result:
A comprehensive rebranding initiative was undertaken to more effectively emphasize DIVAIN's core values: ecology, responsibility, and naturalness. This new identity not only enhanced the visual representation but also fostered a deeper connection with target customers. These values were successfully conveyed through product labels, enabling consumers to recognize and appreciate the philosophy of responsible production.