Client- MOISTURE.LT ​ Tools: Illustrator, Photoshop Goal: MOISTURE is a cosmetics brand offering multifunctional skincare and makeup including a CC Cream that hydrates corrects tone, and provides a natural glow for women aged 35–60 seeking affordable luxury. Challenge: The product's design resembled competitors, causing customer confusion and diluting brand identity. The aim was to redesign packaging convey affordable luxury innovation, and trustworthiness while standing out in e-commerce. My Role: Developed a new packaging concept enhancing visual hierarchy, brand clarity, and premium perception. Result: A elegant design featuring minimalism and clean lines, positioning MOISTURE as higher-segment yet accessible brand, effectively communicating innovation and everyday luxury. Printing & Production: The packaging was designed for offset printing on coated cardboard, ensuring color accuracy, clean typography, and a premium finish suitable for e-commerce environments. The color palette was carefully selected to remain consistent across CMYK production, with a focus on clarity and shelf impact. https://moisture.lt/produktas/3vnt-daugiafunkcinis-cc-kremas/