Foundation Packaging Design

Product packaging for foundation - makeup product.
Client:
Eucommerce / MOISTURE – a cosmetics brand offering multifunctional skincare and makeup products. Their CC Cream combines the benefits of skincare and foundation in one formula, providing hydration, tone correction, and a natural glow. The product targets women aged 35–60 who value affordable luxury and reliable quality.

Challenge:
The existing product looked too similar to competitors like Minea.lt and Neva.lt, featuring the same minimalistic black-and-white style. This caused confusion among customers and weakened the brand’s distinctiveness, especially as similar products were being advertised on platforms like Temu and AliExpress. The goal was to redesign the packaging to reflect affordable luxury, innovation, and trustworthiness — while standing out visually in the e-commerce environment.

Result:
A modern, elegant packaging design emphasizing minimalism, clean lines, and a premium feel. The refreshed look positions MOISTURE as a higher-segment brand while keeping it accessible and relatable. The new design communicates innovation, everyday luxury, and care — perfectly matching the product’s dual skincare and makeup function.