Merch design for Rokas Baciuška/ Merch marškinėlių dizainas

Merch marškinėlių dizainas Rokui Baciuškai/ Hoodie and t-shirt designs
Client:
Rokas Baciuška — Lithuanian Dakar Rally Driver

Rokas Baciuška is one of Lithuania’s most prominent motorsport talents and a globally recognized Dakar Rally competitor. For the upcoming 2026 racing season, the goal was to refresh his fan merchandise line and introduce a bold, distinctive identity that reflects his competitive spirit, precision, and fearless drive.

The project included apparel design concepts for:

🟣 Oversized t-shirts (black & white cotton)
🟣 Classic hoodie (black, with or without hood)
Production type-Thermo-transfer print direction for apparel

Challenge:
To translate Rokas’ strong, energetic personality and Dakar racing DNA into wearable street-style merch that feels:

🟣 Modern & bold
🟣 Authentic to his identity
🟣 Appealing to motorsport & streetwear audiences

I aimed to integrate subtle storytelling elements inspired by Dakar and exploration culture, including:

Topographic / relief maps
Dune & sand-inspired textures
Coordinates (hidden meaning — e.g. team HQ location)
Compass elements
Rough, industrial graphics mixed with urban accents

The challenge was to find a balance between performance-driven aesthetics and fashion-forward streetwear, ensuring the merch feels collectible and premium — not traditional fan gear.

Result:
A modern merchandise capsule collection concept featuring bold front graphics, layered textures, and motorsport-meets-streetwear elements.

Key visual directions delivered:
"Built Different" hoodie with dynamic topography lines and layered motion energy
Rugged graffiti-inspired t-shirt designs mixing urban symbols, race icons, and bold lettering
Minimal alternative version emphasizing initials (RB), racing symbolism, and coordinates

The resulting designs reflect:
🟣High-energy Dakar spirit
🟣Raw ambition & movement
🟣A personal layer — signature, numbers, symbols tied to Rokas

This merch line is crafted not just for fans — but as a wearable expression of identity, making every supporter feel part of the journey.