Brand Identity

About the client:
An international firm specializing in sanctions auditing, UBO investigations, KYC/KYB verifications, risk assessments, and AML/CFT compliance programs. The primary clientele includes banks, fintech enterprises, cryptocurrency firms, and insurance companies.

Challenge:
The company was entering the UAE market, where both professionalism and cultural sensitivity were paramount. They required a brand identity that:
would foster trust at first glance,
distinguish oneself from competitors,
would project their image as the most dependable partner in addressing intricate international challenges.

Result:
Following a comprehensive market and competitor analysis and the validation of the moodboard with the client, I developed a luxurious, classic, yet subtly modernized brand identity. The design choices were informed by the aesthetics prevalent in the UAE market and the elevated expectations of its clientele. This identity positions PRIMELEX as a trustworthy, robust, and professional partner, while the visual language instills a sense of safety and confidence in customers when selecting their services.